Thursday, May 31, 2012

Hot photos #03

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The hot sauce history is the history of enterprising men fired by the fiery chilly into crafting the hot sauce that is a rage among the gourmet lovers. The hot sauce history also chronicles their ventures to create ingenious hot sauce variations that grace almost every cuisine in the world.
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Sauce historians have gathered information mainly from the labels on the hot sauce bottles housed in private collections. Hot sauce advertisements obtained from city directories and newspapers are other resources. Information in general is sparse, but whatever are available, points to a rich and varied hot sauce history.
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The flaming hot sauce had a humble beginning in the form of cayenne sauces in Massachusetts way back in1807.
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1849 is a landmark year in the history of hot sauce. The first sauce import took place in 1849 when England's Lea & Perrin's Worcestershire sauce made its way into the USA and Colonel White raised the first chronicled Tabasco chilly crop.
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Colonel White prepared the world's first Tabasco sauce and advertised it. Hot sauce was now well and truly geared towards commercialization.
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A variation of the hot sauce came out in 1860 when J. McCollick & Co. of New York City produced a Bird Pepper Sauce.
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But the hot sauce really captured the imagination of the public with Edward McIlhenny's ripened Tabasco hot sauce in 1868.
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1870 and 1906 are high watermarks in hot sauce history whence McIlhenny secured a patent on the Tabasco variety of hot sauce and the McIlhenny clan trademarked the Tabasco brand, respectively.
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Hot sauce marketing broke new grounds with Chicago-based William Railton's 1877 advertisement copy for his Chilly Sauce, which positioned it as an exotic variety with medicinal benefits.
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The legendary Poppie's Hotter 'n Hell Pepper Sauce had its moorings in south Louisiana under Poppie Devillier in 1893.